With over 20 years in the SEO industry, we’ve seen firsthand how businesses approach SEO in three distinct ways. Unfortunately, two of these paths often lead to frustration and wasted resources. But there’s a smarter, more effective approach that combines the best of both worlds.
🚧 Trap #1: The “DIY” Approach
Many business owners start with the “Do It Yourself” method—purchasing online SEO courses and attempting to optimize their websites independently. While this can work for basic tasks, it often falls short when it comes to more complex issues like troubleshooting, fixing website errors, or adapting to algorithm changes. Courses provide foundational knowledge but lack the hands-on support needed for sustained success.
🚧 Trap #2: The “Done For You” Agency Model
On the flip side, some businesses opt for SEO agencies that promise to handle everything. While agencies can bring expertise and resources, this model often leads to a “black box” situation—where the business owner is left out of the loop. Communication gaps and misaligned expectations can result in unsatisfactory outcomes, as agencies may not fully understand the unique needs of each business.
✅ The Smart Solution: “Done WITH You” SEO
The most effective approach combines the strengths of both DIY and agency models. This hybrid “Done WITH You” SEO strategy involves:
- Collaborative Learning: Business owners gain a deeper understanding of SEO through guided education.
- Expert Implementation: SEO professionals assist in executing strategies, ensuring best practices are followed.
- Ongoing Support: Continuous monitoring and adjustments to keep the SEO efforts aligned with business goals.
This model not only delivers immediate SEO results but also empowers business owners with the knowledge to maintain and build upon those results over time.
📈 Real-World Impact
For instance, one client experienced a 3x increase in website traffic and a surge in leads shortly after implementing this approach. However, when involvement waned, results plateaued. Re-engaging with the process led to renewed success and a sustainable SEO strategy.
🚀 Ready to Take the Next Step?
If you’re looking to move beyond the traditional SEO traps and adopt a strategy that combines expert guidance with hands-on learning, consider a “Done WITH You” approach. This method ensures that you not only achieve immediate results but also gain the skills to sustain and grow your online presence.
To explore how this approach can work for your business, schedule a consultation. Let’s work together to create an SEO strategy that drives meaningful growth.
